Located 270 km (168 miles) southwest of Marrakesh and 460 km (285 miles) south of Casablanca, Agadir beckons as a first-rate vacation destination, distinguished by its embrace of sun, sea, and sand. While lacking the traditional allure of a medina, souk, or kasbah, this vibrant city has reinvented itself after a devastating earthquake in 1960 to emerge as a thoroughly modern destination.
Rising from the ashes, Agadir now boasts a meticulously rebuilt landscape that seamlessly blends contemporary infrastructure with the remnants of its storied past. The city’s open-minded atmosphere welcomes travelers to flaunt their sun-soaked escapades, while providing valuable employment opportunities for the local population.
Agadir’s popularity as a European vacation hotspot is evident in its sprawling beachfront, dotted with colossal, characterless hotels. The 10 km (6 miles) of dreamy coastline, which forms an elegant crescent along the bay, attracts hundreds of thousands of visitors each year. The beach, with its 450 yards of fine-grained sand, offers a sheltered haven, ideal for swimming and perfect for families seeking a relaxing retreat.
For the more adventurous, Agadir extends beyond the sun-drenched coastline. To the north, small villages stand guard behind world-class waves, creating a haven for surfers seeking the thrill of the ocean. Whether your interests lie in surfing, jet skiing, golf, tennis or leisurely horseback rides along the beach, Agadir is a versatile playground.
But even for those without a taste for adrenaline, Agadir is a modern haven of relaxation. A contemporary bubble adorned with familiar pleasures such as delicious food, refreshing drinks and serene ocean views awaits.